related "It makes me feel a little vulnerable" Chimamanda Adichie uncomfortable with her new beauty campaign

"It makes me feel a little vulnerable" Chimamanda Adichie uncomfortable with her new beauty campaign

 
In a conversation with The New York Times, Nigerian author Chimamanda Ngozi Adichie talked beauty, feminism and femininity. 

When asked if she consider fashion and makeup entry point to a wider audience, the brutally honest award-winning writer, who was recently made the New Face of Boots No7 makeup said:
"I decided to do this No7 thing because I thought it might be fun, and then they will give me free makeup. And I’m always up for free things. It wasn’t a carefully calculated thing. It was actually just my being blinded by the selfish overwhelming love of makeup. But I have to be honest, there were times when I thought, “Well, what have I done?” I wasn’t quite aware of how many pictures of me would be out there. It makes me feel a little vulnerable. 
I told my friends to stop sending me pictures of when they see me at the bus stop in London or something. It’d be very dishonest to say it’s all wonderful. It’s not so much a question of regret. But it does come with feelings of vulnerability that can be uncomfortable"



On how her feelings on makeup have evolved
"In general, the cultures that I know — Nigeria, the U.S., the U.K, Western Europe — all largely judge women quite harshly for appearances. But in Nigeria, there’s a slight difference. There isn’t much of a judgment if you’re an accomplished woman and seem to care about your appearance.
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But I do remember that when I moved to the U.S. — and I think maybe there are different standards for people who are supposed to be particularly intellectual or particularly creative — I very quickly realized that if you want to seem as a serious writer, you can’t possibly look like a person who looks in the mirror."
On why she think things that are associated with femininity, like fashion and beauty, are not taken seriously
"It’s about a culture that diminishes women. The things we traditionally think of as masculine are not things our culture dismisses as frivolous. Sports, for example, we think of as masculine. It’s something that our culture takes quite seriously.

I think it’s part of a larger picture of a world that simply doesn’t give women the same status that it gives men. There are many examples, and some have more serious consequences. All over the world, there is violence against women, and many cultures have ways of justifying it or minimizing it. But I think you can actually draw a line from that to other feminine pursuits that culture diminishes." 
Read the full interview here.



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